Simple. Smart. Sorted.

Putting your life insurance in Trust has never been this easy.

No paperwork, no appointments, no jargon.
Genie guides you step-by-step and does the hard part for you.

Step-by-Step:
Your Genie Journey

Here’s what happens when you get started:

01
Answer a few quick questions

Tell Genie why you bought your policy and who you want to protect.

02
Genie builds your personalised Trust

Using your answers, Genie selects the right type of Trust and sets everything up behind the scenes.

03
Sign digitally
Job done

You review the Trust, sign with a legally accepted digital signature, and Genie sends it directly to your insurer.

04
Store and share in your secure Genie Vault

Your Trust and policy documents are kept safe, and you can give access to your family or Trustees.

What Genie Actually
Does for You

Genie isn’t just a tool; it’s a fully guided experience that stays with you for the long term and takes care of:

Choosing the right Trust type
Producing your legal documents
Sending them to your insurer
Your own private and secure account to help you now and in the future
A safe, personal space where everything is organised and easy to find
An account that grows, keeping up with life’s milestones and surprises
Helping your family access everything if something happens
Supporting those you Trust with ‘What to do IF…’ help and contacts
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Built-in Support, Built to Last

Life changes. Genie is built to keep up:
Secure. Accepted. Award-Winning.

National Tech Award Winner
LifeSearch Awards
Accepted by All Major UK Insurers

We’re bringing this to all policyholders shortly
A cost effective and easy way to get peace of mind
Click below and we’ll keep you updated

Got some questions?