Simple. Smart. Sorted.
Putting your life insurance in Trust has never been this easy.
No paperwork, no appointments, no jargon.
Genie guides you step-by-step and does the hard part for you.


Putting your life insurance in Trust has never been this easy.
No paperwork, no appointments, no jargon.
Genie guides you step-by-step and does the hard part for you.
Here’s what happens when you get started:
Tell Genie why you bought your policy and who you want to protect.
Using your answers, Genie selects the right type of Trust and sets everything up behind the scenes.
You review the Trust, sign with a legally accepted digital signature, and Genie sends it directly to your insurer.
Your Trust and policy documents are kept safe, and you can give access to your family or Trustees.
Genie isn’t just a tool; it’s a fully guided experience that stays with you for the long term and takes care of: