The life insurance industry is great at ensuring there’s money when it’s needed.
Genie helps you to make sure that money does what it’s meant to do.
We Give Life Insurance Its Purpose
The Final Step That Makes All the Difference
Life insurance is one of the most powerful things you can do to protect your loved ones.
The industry has done an incredible job of making sure people are financially protected, with better advice, better policies, and better access than ever before.
But one important step is still often missed:
Putting the policy in Trust
Without the right planning in this area, the money can be delayed, taxed, or misdirected, through no one’s fault, and often without anyone realising.
What We Built
Genie is a digital assistant that helps people take the final step in their protection journey, and gives their life insurance a clear, legal purpose.
It’s simple, guided, and built to work in partnership with advisers, insurers, and families.
But Genie doesn’t disappear once the paperwork is done.
We’re here for the life of the policy, because life changes.
Whether it’s a new child, a change in relationship, or a shift in priorities, Genie helps users review, adapt, and stay protected.
Behind the scenes, Genie handles:
Trust selection
Document creation
Digital signing
Secure storage
Ongoing support for users and their families in their one secure platform
All tailored to the user, and all accepted by major UK life insurers.
Our Mission
To give life insurance its purpose
The policy provides the money. Genie ensures that money goes exactly where it’s meant to, quickly, securely, and without confusion.
Because real protection isn’t just about having a policy. It’s about making sure it does what you intended when the time comes.
Who We Work With
We’re proud to work alongside some of the UK’s most trusted names in life insurance, including:
LifeSearch, One of the UK’s largest protection advisers
Major insurers, who accept, and support Genie Trusts
Universally accepted digital signatures
Award-Winning, National Tech Award for Innovation in Protection
We’ve worked with these organisations not just to plug a gap, but to complete the journey they’ve already worked so hard to start.
If you’ve already bought life insurance, you’re nearly there.
Let Genie help you finish the job and give your protection its purpose.