Make Life Insurance Work the Way It Should, Every Time!

Genie helps you protect your clients properly, without slowing you down.

The Problem:
Too many policies are left with no planning.

Even when you advise about Trusts, most clients struggle with it and almost all never complete one.
Your Compliance Department is right – that’s a risk to your clients, your reputation and your business.

The Genie Solution

Genie gives your clients an effortless digital journey to set up the right Trust, no paperwork, no confusion, and no back-and-forth.

You stay focused on advice. Genie takes care of the Trust.

How it Works

Choose the model that fits you: 

Referral model

Direct clients to Genie, one by one as you need to, and track completions

Integrated model

Embed Genie directly into your policy application process

White-label model

Offer Genie under your own brand as your in-house Trust solution.

The Genie process, along with its Trust and digital signature system, is widely accepted and seamlessly integrated by the majority of the UK’s leading life insurers. 

What you Get

Happy FCA with Consumer Duty satisfied
An expanding pool of promising new clients
self_improvement
Peace of mind and proof you did what you need to
Ensuring better long-term outcomes for clients
Trusts without the admin workload
Properly protected policies for clients
Happy FCA with Consumer Duty satisfied
Ensuring better long-term outcomes for clients
self_improvement
Peace of mind and proof you did what you need to
An expanding pool of promising new clients
Properly protected policies for clients
Trusts without the admin workload

“Trusted by some of the UK’s largest insurers and brokers”

National Tech Award Winner
Universally accepted Digital Signatures
Secure, insurer-approved platform
Zoho Sign Logo
LifeSearch Awards
LifeSearch Logo

Let’s Protect Every Policy Properly

Together let’s make Trusts the norm, not the exception

Whether you’re an adviser, broker, network, or life office, we’d love to talk to you about how Genie works.

Make contact to find out more

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“Genie’s ability to understand the issues faced by clients, the challenges for brokers, and the expectations of insurers, and then build digital solutions that genuinely serve all three, is nothing short of breathtaking.

They’ve made a huge difference to how we handle Trusts at LifeSearch. I believe they’re going to revolutionise this part of the industry, and I look forward to continuing to work with this innovative bunch.”

Alan Richardson
Partnerships Director - LifeSearch